The Etsy Traffic Myth That Keeps You Stuck
Why waiting for the algorithm is the slowest way to grow.
“I just need to get found…”
If you’ve ever said that, you’re not alone — and you’re not wrong.
But the belief behind it? That’s where things get sticky.
The Myth:
That Etsy is like a faucet — and if you can just do all the right things (perfect photos, great SEO, enough listings, a few ads, maybe even a full moon ritual…), the traffic will turn on.
But here’s the truth no one wants to say out loud:
There are over 8 million sellers on Etsy.
They’re not all getting found.
They’re not all showing up in search.
They’re not all being featured.
The platform works — but not equally.
And definitely not automatically.
Etsy Is a Platform, Not a Promise
Etsy is powerful. It’s opened doors for millions of creators (me included).
But it’s a marketplace — not a marketing service.
That means traffic on Etsy is influenced by a lot of things — some you can control, some you absolutely can’t. Algorithm updates, buyer trends, system bugs, category shifts… it’s a moving target.
So if you’re relying on Etsy alone for traffic? You’re building on borrowed land.
The Shift:
It’s time to think differently.
Instead of chasing traffic…Create visibility. Your way. On your terms.
That could look like:
- Showing your process on Instagram
- Sending a “behind the scenes” email to your best customers
- Telling your story in a way that resonates beyond a product description
Start small — and start owning your reach.
Because Here’s the Secret:
The sellers who grow aren’t always the best or the most polished.
They’re the ones who create connection.
The ones who learn to be visible — consistently, creatively, and in a way that fits who they are.
That’s what we’re doing here.
And if that feels like a breath of fresh air?
You’re in the right place.
✨ Want support creating visibility that actually fits you?
Join the Creator Network ← It’s free, and it’s where the shift begins.
